To celebrate National Chicken Finger Day, we teamed up with competitive eating champion, Joey Chestnut, to set the Raising Cane's World Record for chicken fingers. The event was live streamed from the newest Raising Cane's Flagship location on the Las Vegas Strip and promoted through digital OOH, In-Restaurant POP and paid social channels 2 weeks prior to the event. 
Written & Directed: Scott Howard
Produced: Meredith Verhagen
Edited: Richard Escobedo
Our customers really got into the Point Of Purchase materials promoting Joey.