World Hunger Relief

For the past two years Yum! Brands has teamed with the World Food Programme and Christina Aguilera to fight hunger with its World Hunger Relief campaign. This print creative appeared in every KFC, Pizza Hut, Taco Bell, Long John Silver's, and A&W restaurant around the world to raise awareness and inspire customer donations. In 2009, $22.5 million was raised as a result of the entire campaign.

Graphic Design, Art Direction

A redesign of the fundraising site for the World Hunger Relief campaign. The site was redesigned to encourage donations through the visual representation of how so little money could feed so many children. The emotional aspect was a success driving more donations than in years past. If you would like to donate and join the fight to end hunger please visit www.fromhungertohope.com.