Chuck Norris - National Chicken Finger Day

For National Chicken Finger Day, we launched the first Ai commercial for Raising Cane’s that brought Chuck Norris back into action (with the support of the Norris family). Blending humor, nostalgia and cinematic storytelling, the spot follows chuck as he protects all the chicken fingers for National chicken finger day. The :60 spot anchored a nationwide campaign celebrating Chuck’s legacy while helping raise up to $1 million for Kickstart Kids, the youth organization he co-founded.