Post Malone Cups

Post Malone’s love for Raising Cane’s became a national brand moment with the launch of four limited-edition collector’s cups inspired by his tattoos, personal style and on-stage iconography. Building on the success of his custom-designed Cane’s Restaurant in Midvale, Utah, the campaign invited Caniacs across the country to “Post Up” their combo and collect a piece of the partnership. The work extended the collaboration from a one-of-a-kind Restaurant experience into a nationwide promotion across social, digital, in-Restaurant and campaign creative, blending Posty’s world with Cane’s ONE LOVE in a way that felt authentic to both.

The work extended the collaboration from a one-of-a-kind Restaurant experience into a nationwide promotion across social, digital, in-Restaurant and campaign creative, blending Posty’s world with Cane’s ONE LOVE in a way that felt authentic to both.

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