A Cane'smas Story

Raising Cane’s brought holiday nostalgia to the table through a partnership with Warner Bros. Discovery and Peter Billingsley, celebrating A Christmas Story through a Cane’s lens. The campaign blended the film’s iconic visual world with the brand’s own holiday traditions, creating a festive platform across video, social, digital, in-Restaurant, merch and experiential. From themed commercials and limited-edition Plush Puppies to a Times Square bike giveaway benefiting Boys & Girls Club of Harlem, the work turned a beloved Christmas classic into a Cane’smas celebration filled with Chicken Fingers, community and holiday cheer.